quarterly.exchange | May 2019 Table of Contents

May 2019 - Intelligent Philanthropy

Inquiring minds want to know
Key questions around philanthropy
by Paul Knowles

As we at Exchange magazine planned this issue, focused on “Giving, Intelligent Philanthropy and Communication”, we reached out to leaders in the not-for-profit and charitable world. We presented a survey, asking respondents to tell us what they would like to see in this magazine.

We tried to meet those requests, bearing in mind that all our articles also need to be interesting, relevant, and newsworthy.

You told us that you wanted us to share information on the best time to consider a bequest, on being sure your legacy matches your interests, and if the act of donating is more important that the dollar amount.

There is a consistent theme through all our articles – and that is, it is never too soon to give, and never too soon to plan your giving, now or as a legacy. The need is great – and you will read about some of the immediate needs for support in our articles on Strong Start, nutrition programs, the new Hospice of Waterloo facility, and just about every feature in this magazine.

And when it comes to being sure your legacy matches your interests – you will meet people who have channeled their personal passion for the public good, benefactors ranging from business magnate Mike Lazaridis to artist Carmen Evans.

It becomes clear in many of these articles that “donating” means much more than money – Nutrition for Learning, alone, lists 2,500 volunteers helping to carry out their programs.

You also wanted us to report on examples of planned gifts that have made a differences, and why charitable organizations need to promote their community value.

There are some striking and unique examples in our articles – gifts of land that are enabling the environmental work of rare; donations that are allowing the new Grand Innovations centre in Cambridge to initiate an enormous impact in that community; the gift of the Gies Family that is helping Hospice of Waterloo add significant services to their important work.

The question of charitable organizations promoting their community value is a good one – and some of the organizations we talked to admit that they may not do as good a job, here, as they could. That’s where we come in – this issue is opening a window on great work being done by many organizations, including, for example, Wellbeing Waterloo Region, which is gathering vital information that identifies the crucial needs in our community.

You wanted us to offer ways to work planned giving into a conversation, and options to consider when you want to give more than you can afford to give. And why planned giving is for everyone, not just the wealthy.

One effective way to introduce planned giving is to talk about the people and programs you will meet throughout this magazine. And we think we have done a good job of identifying donors and volunteers from many walks of life and income groups – from millionaires who found institutes, to retired heroes who sit at the bedside of someone who is dying, just to bring them comfort.

You wanted a focus on both how to give and why to give.

One answer, offered in a response to our survey, simply said “giving actually makes people happy.” There are plenty of other reasons throughout our articles. How? The options are almost limitless; you asked about ECOgifts, bequest, life insurance, gifts of shares, and endowments, and you’ll find a lot of information you need included in our articles, and still more by following up with the many fine organizations listed in our index of charities and not for profits.

You wanted us to look at the challenge of raising money for good causes when the number of donors is declining, and at the growing competition for financial support.

The answer to this is not found in our articles – it is found in you, our readers. We publish this edition, each year, as our own answer to that question. We provide you with the information about the needs – for money and for volunteer time – and the options when it comes to giving. And then, as members of this community, a community with vision and promise yet deep-seated needs as well, we hope you will be inspired to become the answer to how important organizations can continue to be financially sustainable.

We hope that this issue of Exchange will be more than a good read – that it will be an inspiration to action.


Like many news organizations, we know we need to find a way to keep journalism available and accessible. We have to grow and build every year, which means we need to ask for your help. We need you to buy a subscription, to continue to enjoy the content our community deserves. Through a subscription you provide support for the development of great local stories, receiving great value in return. Exchange strives to continue to pursue the great contextual stories Waterloo Region and Guelph develop. Stories that inspire us during challenging times. Factual and honest profiles of some pretty spectacular people. Exchange Magazine is editorially independent - with your subscription, we can continue to bring Exchange Magazine's independent journalism to you and to the other engaged individuals who believe in the pursuit of prosperity and who need to understand the lay of the land, before they help change it for the better.

Thank you for your continued patronage,

Exchange Magazine for Business Editorial Dept.

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